Don't lower your price.
Raise your perceived value.

From positioning to pricing: we help you build an offer people (and buyers) actually buy.

Talk to a pricing expert

Trusted by teams aT

15+ years of experience

Pricing isn’t just numbers
— it's how your offer is experienced.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced.
You’re misunderstood.

Sounds familiar?

James

11:56

We have a great product, but people keep saying it’s too expensive.

Natasha

17:24

Competitors are charging more, and still winning.

Paul

14:30

We keep tweaking our pricing, but it’s not moving the needle.

the solution

We'll design the perception of your pricing.

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

Work impact.

+$13.65M in revenue for Dashlane.

(without changing the price point)

Cracked how to build trust into every step of the journey.

Luxurious post-payment experience for Louis Vuitton.

Our impact extends beyond pricing, shaping both positioning and offering.

↓

Creation of a new niche for Wordpress.

New niche creation
for Wordpress.

We created a new niche for WordPress: mobile website building.

New category creation.

We proposed a radically new vision for what the media can become in the social media age.

Try typing!

Others copy the competition.

You can Create it.

• Paris × Tokyo •

Main

Ideas

Tools

Don't lower your price. Raise your perceived value.

Don't lower your price. Raise your perceived value.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced. You’re misunderstood.

the solution

We'll design the perception of your pricing.

Work impact.

Work impact.

Work impact.

+$13.65M in revenue for Dashlane.

Cracked how to build trust into every step of the journey.

Luxurious post-payment experience for Louis Vuitton.

↓

Creation of a new niche for Wordpress.

New niche creation for Wordpress.

New category creation.

Don't lower your price.
Raise your perceived value.

Don't lower your price.
Raise your perceived value.

You’re not overpriced.
You’re misunderstood.

New niche creation
for Wordpress.