The problem
You anchored your pricing on your competitors, assuming they went through a highly rigorous process to set it. However, they are often just guessing as well.

Natasha
17:24
If our competitors got it, we need it.
You’re in a highly competitive market. You can’t justify not having a competitor's feature without a strong justification.

Paul
14:30
Our pricing hasn't changed.
You haven’t changed your pricing in a long time, and you don’t want to upset your customers.
the solution
+$13.65M in revenue for Dashlane.
20% lift in retention.
New category creation.
We proposed a radically new vision for what the media can become in the social media age.

Redesigning a 6-month wait into a journey.
Sharp-eyed security and no panicked users.

We created a new niche for WordPress: mobile website building.
New AI-dating app concept.

Following our study on the flaws of dating apps, we got in touch with Gigi and developed this design exploration.
Read case study
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