Hire a pricing consultant,
avoid the guesswork.

From positioning to pricing: we help you build an offer people (and buyers) actually buy.

Talk to a pricing expert

Trusted by teams aT

15+ years of experience

Pricing isn’t just numbers
— it's how your offer is experienced.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced.
You’re misunderstood.

Sounds familiar?

James

11:56

Competitors are charging more — and still winning.

Natasha

17:24

We have a great product, but people keep saying it’s too expensive.

Paul

14:30

We keep tweaking our pricing, but it’s not moving the needle.

the solution

We'll design the perception of your pricing.

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

B2C

B2B

Here's what we'll do:

Step 1: Value-Perception Audit
Find the gaps between your value and how it’s perceived.

Step 2: Design the Pricing
Frame your pricing to feel intuitive, premium, and aligned with your value.

Step 3: Align the Business
We craft the messaging, architecture, and structure that makes your price feel right.

Talk to a pricing expert

Work impact.

+$13.65M in revenue for Dashlane.

(without changing the price point)

20% lift in retention.

Our impact extends beyond pricing, shaping both offering and strategy.

↓

New category creation.

We proposed a radically new vision for what the media can become in the social media age.

Custom order experience at Louis Vuitton.

Custom order experience at
Louis Vuitton.

Redesigning a 6-month wait into a journey.

Cracked the code of fraud detection with Revolut.

Cracked the code of fraud detection
with Revolut.

Sharp-eyed security and no panicked users.

Creation of new niche for Wordpress.

New niche creation
for Wordpress.

We created a new niche for WordPress: mobile website building.

New AI-dating app concept.

Following our study on the flaws of dating apps, we got in touch with Gigi and developed a design exploration.

Try typing!

Others copy the competition.

You can Create it.

• Paris × Tokyo •

Main

Ideas

Tools

Hire a pricing consultant, avoid the guesswork.

Hire a pricing consultant, avoid the guesswork.

Pricing isn’t just numbers — it's how your offer is experienced.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced. You’re misunderstood.

the solution

We'll design the perception of your pricing.

Work impact.

Work impact.

Work impact.

+$13.65M in revenue for Dashlane.

(without changing the price point)

Our impact extends beyond pricing, shaping both offering and strategy.

↓

New category creation.

Custom order experience at Louis Vuitton.

Custom order experience at Louis Vuitton.

Cracked the code of fraud detection with Revolut.

Cracked the code of fraud detectionwith Revolut.

Creation of new niche for Wordpress.

New niche creation for Wordpress.

New AI-dating app concept.

Hire a pricing consultant,
avoid the guesswork.

Hire a pricing consultant,
avoid the guesswork.

Pricing isn’t just numbers
— it's how your offer is experienced.

You’re not overpriced.
You’re misunderstood.

Custom order experience at
Louis Vuitton.

Cracked the code of fraud detection
with Revolut.

New niche creation
for Wordpress.