The Broken System
Pricing is the heart, not the product ·
An awesome product sold poorly gets zero customers. Pricing is how you translate value into a decision.
PEOPLE AREN'T RATIONAL — THEY'RE HUMAN ··
Behavioral economics over financial rationalization. Psychology over spreadsheets. User interviews over surveys.
EXPERIENCE MATTERS MORE THAN THE NUMBER ···
How you charge matters as much as what you charge. The naming. The copy. The moment they see it. The email that explains the change
The real issue: They think about people as rational actors. As defined by behavorial economics, people are just - flawed - humans.
The real issue: They think about people as rational actors. As defined by behavorial economics, people are just - flawed - humans.
Make you implement anything you’re not ready for
Ignore your existing customer base to chase new revenue
Deliver a PowerPoint deck. Our deliverable is a transformed business.
Pricing is the heart, not the product ·
An awesome product sold poorly gets zero customers. Pricing is how you translate value into a decision.
PEOPLE AREN'T RATIONAL — THEY'RE HUMAN ··
Behavioral economics over financial rationalization. Psychology over spreadsheets. User interviews over surveys.
EXPERIENCE MATTERS MORE THAN THE NUMBER ···
How you charge matters as much as what you charge. The naming. The copy. The moment they see it. The email that explains the change
Operational costs, feature lists, competitor benchmarks, SaaS averages
Value they can’t quite articulate, trust (or lack of it), fairness, whether you understand them
Behavorial
Economics
Monetization
Strategy
Financial
Models
Where we stand
Give you the narrative to diffuse internally before any changes happen
Treat the symptoms (angry customers) while building the cure (new strategy)
Our conversations don't start with: "What's your cost structure?" They start with: "Do your customers understand why your product is worth the price?"
Speak McKinsey when needed, human always
Operational costs, feature lists, competitor benchmarks, SaaS averages
Value they can’t quite articulate, trust (or lack of it), fairness, whether you understand them
Give you the narrative to diffuse internally before any changes happen
Treat the symptoms (angry customers) while building the cure (new strategy)
Speak McKinsey when needed, human always
Value Perception
Monetization
Strategy
Financial
Models
Where we stand
·
Run a conjoint analysis
Survey for 35 minutes
Increase prices by 25%
Add a middle tier
Trust the numbers
Run a conjoint analysis
Survey for 35 minutes
Increase prices by 25%
Add a middle tier
Trust the numbers
Customers rage quit
Conversions tank
You have to roll everything back
$100K+ spent on advice that flopped
Customers rage quit
Conversions tank
You have to roll everything back
$100K+ spent on advice that flopped
