About us

Not your regular design agency.

Plato’s allegory of the cave by Jan Saenredam, 1604, Vienna

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What Pantry is.

What Pantry is.

How we are constituted:

Pantry is a collective of Product experts: Research, Strategists, UX/UI Design, Technologists, Photographers, Psychologists, etc.

Where we operate:

We are borderless and we serve clients globally. We are currently based in Paris and Tokyo.

Founding team.

Learn about us:

Listen to this podcast about Jobs-to-be-Done by one of our founders, Badr Filali (in French).

You'll learn about the benefits that the philosophy of the JTBD bring the to business and the teams.

Did you know a barbecue grill
could compete with Airbnb ?

Did you know a barbecue grill
could compete with Airbnb ?

These are the kind of results you can expect.

Find out the reason in this podcast at 22:21 (🇫🇷)

What Pantry isn't.

No finance-driven business strategy

We’ve seen consultants cut hospital staff in half without even interviewing doctors and patients. We believe your product and customers come first. Focusing on finance makes companies forget why they’re in business.


No theory-only research

Many findings end up being forgotten in PowerPoints. This is why we always design prototypes to show you how you can implement a strategy.


No projects done behind closed doors

We work alongside your team to transmit knowledge more effectively. We stand against running projects in which team members pass the baton like in a relay race.


No hourly/daily rate

This incentivizes firms to work slower and place people in your offices on a retainer. We price per project, which means you’ll never pay more than what we agreed on. (Think of riding an Uber vs. a taxi)

Badr Filali, one of our founders, was invited in the Quote UX Podcast.