We keep seeing how misalignment between marketing and product creates confusion (for both customers and teams).

Pricing is our way to bring everyone onto the same page.

Here's what we've observed:

• When marketing promises one thing and product delivers another, customers feel misled.

• When product builds features that marketing can't effectively communicate, resources get wasted.

• When teams operate in silos, everyone suffers—including your bottom line.

But pricing cuts through the noise.

It forces honest conversations about value. It demands clarity on what you're actually delivering. It creates accountability across departments.

Good pricing strategy isn't just about numbers.

It's about alignment. It makes marketing be truthful about benefits. It pushes product to focus on real customer needs. It creates a shared language everyone can understand.

The companies that get this right don't just have better unit economics. They have clearer messaging, more focused product development, and teams that actually work together toward common goals.

What's been your experience with cross-functional and alignment? Have you found pricing to be a forcing function for clarity?