Too often, we see pricing as a numbers list: a number for each plan, each option, each use.
But the real magic happens when you think of it as a journey of value discovery for the customer.
Imagine your product as a journey:
Discovery → the prospect quickly understands that he has something to gain
Regular use → each interaction reveals an additional benefit
Full adoption → the customer embraces the full impact, the value becomes tangible
Building your pricing like an architecture allows you to:
Align revenue with real felt value at every stage
Identify micro-levers to maximize impact without simply increasing numbers
Make sure that the product “sells” itself, clearly showing what each step brings
What are the takeaways?
Don't limit yourself to calculating how much you want to charge.
Mapping where and how value manifests, and structuring your pricing to reward this progress.
This will result in more revenue, more engagement, and a customer experience that’s becoming difficult to copy.