From judge to partner-in-crime.
Following our study on the flaws of dating apps, we got in touch with Gigi and developed this design exploration.
Everyone is renting the same engine.
When companies all rent the same few engines, the tech isn't a competitive advantage.
To succeed in the future, companies will need to design around their customers — not around the tech.
This is what we set out to do for Gigi.
Dopamine addiction affects dating.
Nowadays, we’ve become so accustomed to dopamine that it is transpiring in other aspects of your lives — such as dating.
This leads us to chase infatuation rather than love.
The illustrations above are 2 of the 4 design flaws of dating apps that we've identified.
We're trading serendipity for checklists.
Dates shouldn’t feel like job interviews, they should feel like an education. By trying to shortcut the journey, we don't allow ourselves to be surprised.
DEFEAT BOSS
Lacking serendipity is like having a button to defeat the final boss instantly — the point is the journey, not just reaching the end.
1
Your taste reveals a lot more about who you are.
People's taste can be used to give more depth to profiles. We decided to extend that thinking and reused these as input for the next features.
2
Gigi helps you find like-minded people.
Propose activities and Gigi will be able to predict which people will enjoy them.
3
Gigi comes back to you with a group.
Review each member until you feel comfortable and send your invite.
