Don't lower your price.
Raise your perceived value.

From positioning to pricing: we help you build an offer people (and buyers) actually buy.

Talk to a pricing expert

Trusted by teams aT

15+ years of experience

Pricing isn’t just numbers
— it's how your offer is experienced.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced.
You’re misunderstood.

Sounds familiar?

James

11:56

We have a great product, but people keep saying it’s too expensive.

Natasha

17:24

Customers see us as interchangeable with cheaper competitors.

Paul

14:30

Our brand feels less premium than it used to.

the solution

We'll align your pricing and perception with your premium positioning.

Here's what we'll do:

Step 1: Premium perception gap analysis
Find the gaps between your value and how it’s perceived.

Step 2: Align pricing with positioning
Make every pricing touchpoint tell your premium story.

Step 3: Create aligned incentives
Build pricing models where both you and your customers win.

Add-on: in-depth interviews with your competitors’ clients

Are we a good fit?

Let's discuss your needs.

Work impact.

+$13.65M in revenue for Dashlane.

(without changing the price point)

See more work

Others copy the competition.

You can Create it.

• Paris × Tokyo •

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Don't lower your price. Raise your perceived value.

Don't lower your price. Raise your perceived value.

The problem

You’re not overpriced. You’re misunderstood.

You’re not overpriced. You’re misunderstood.

the solution

We'll align your pricing and perception with your premium positioning.

Are we a good fit?

Work impact.

Work impact.

Work impact.

+$13.65M in revenue for Dashlane.

(without changing the price point)

Don't lower your price.
Raise your perceived value.

Don't lower your price.
Raise your perceived value.

You’re not overpriced.
You’re misunderstood.