The 5 lines of pricing.
What is the current pricing stage of your business?
Line 1
Guesswork pricing
· Picked a number that "felt right" · Copied competitors · No scientific approach yet
Pain: Constant second-guessing
SELECT
Line 1
Guesswork pricing
· Picked a number that "felt right" · Copied competitors · No scientific approach yet
Pain: Constant second-guessing
SELECT
Line 2
Reactive pricing
· Adjusting based on customer complaints · Discount when sales are slow · Raising prices randomly
Pain: Do-undo hell, no consistency
SELECT
Line 2
Reactive pricing
· Adjusting based on customer complaints · Discount when sales are slow · Raising prices randomly
Pain: Do-undo hell, no consistency
SELECT
Line 3
Data-backed pricing
· Running experiments · Tracking metrics · Testing different models
Pain: Analysis paralysis, can't isolate variables
SELECT
Line 3
Data-backed pricing
· Running experiments · Tracking metrics · Testing different models
Pain: Analysis paralysis, can't isolate variables
SELECT
Line 4
Designed pricing
· Packaging aligned to how customers actually buy · LTV:CAC lets you outspend competitors on acquisition · Every tier exists for a reason
Pain: Execution uncertainty. Is this working?
SELECT
Line 4
Designed pricing
· Packaging aligned to how customers actually buy · LTV:CAC lets you outspend competitors on acquisition · Every tier exists for a reason
Pain: Execution uncertainty. Is this working?
SELECT
Line 5
Compounding pricing
· Cash is no longer a constraint · 30-day gross profit covers 2× CAC · You stop tweaking and start scaling
Result: You have an unfair advantage.
SELECT
Line 5
Compounding pricing
· Cash is no longer a constraint · 30-day gross profit covers 2× CAC · You stop tweaking and start scaling
Result: You have an unfair advantage.